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The Company :
Popeye’s: Blacksmith, stamping, casting, forging, cutting, soldering.
Specialist in maritime cast iron since 1965, with the decline in high sea fishing, the company positioned itself in a specialist forge market catering for steel factories and steel lifting, pulling and towing apparatus, barge cranes and maritime-specific installations.
The company has 80 staff to its credit and a turnover of 7 million euros of which over half comes from exports.
The Market:
Now intervening in two markets (fishing and industry) sales have grown.
It distinguishes itself in these markets by its quality assurance and controls.
However Popeye’s is now facing greater competition from its Asian neighbours and particularly from the prices that they dictate to the market.
The Approach:
1. Popeye’s develops its commercial presence in the market, particularly in its exports.
2. Popeye’s specialises its domestic activities in an upmarket range with high added value and outsources a part of its industrial activity.
3. And finally, plans are prepared to launch its activities in the commercial sailing market through a trading transaction which after 5 years should represent 50% of its sales.
The Fiscon Solution:
Training subventions
Export subventions
Investment subventions
International cooperation programmes
Regional grants detected by our analysts provided a profitable contribution of capital which guaranteed the company’s quality standards. Other subsidies financed training, international sales and development.